Israel is the writer/creator of some of America's most acclaimed integrated advertising campaigns. He is currently Global Executive Creative Director at Havas New York.
For TD Ameritrade, Israel conceived “The Green Room”, an integrated platform that has helped the brand achieve a higher consideration score and its strongest business results to date. In 2018, its most famous guest, Lionel Richie, helped announce 24/5 trading. Time.com rated it “top 2 celebrity cameos” and ranked it among the best commercials of Super Bowl LLII. 2018 saw 3 Cannes Lions and a Titanium nomination for Havas and TD Ameritrade.
Most recently, Israel and his team won the coveted Barnes & Noble account. The 2018 holiday campaign recasts Barnes & Noble as the home of fandom and included collaboration with J.K. Rowling on the storyline for “Spells” and other Potter content.
Israel’s talent for birthing franchise-building narratives has driven start-ups to some of the world’s most iconic brands.
At Havas, he reframed Ritz as an entertainment brand, writing the theme "Open for Fun," earning both One Show and Effie awards. Israel ran and won the pitch for Keurig Green Mountain by crafting the "Brew the Love" platform. In the same year, he won the Liberty Mutual Insurance pitch with a strategic rebranding plan. In summer 2015, Liberty Mutual earned Havas New York its first Cannes Innovation Lion.
At Euro RSCG Israel convinced Mr. Charles Schwab to let investors call him by his nickname. He wrote the game-changing idea "Talk to Chuck," landing the agency the $100 million account. The campaign is taught as a case study at Harvard Business School.
Israel's energy and passion for creative business ideas has powered numerous pitches and new business wins. To date, Israel's narratives have helped the Havas Worldwide New York office land over $500 million in billings.