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American’s not only worry about money, they hate to talk about it. What no one realizes is TDA keeps it friendly and down to earth. To get across this personality, we decided to take a page out of popular culture and give TDA a “Green Room”. Whether it’s at the couch, pool table or coffee bar, money talk is way more inviting when it’s chilled out. After only 2 months in the market, advisor visits were up 35%.